Joe Penrod

Sales & Marketing

Stained Whitewoods Product Manager

Joe’s primary responsibility at Alta is to develop and grow Alta’s stained whitewood fence board product line.  He has been in the wood products industry for 12 years, the last 10 of which were with Alta and its predecessor, Welco Lumber Company.  Prior to joining Welco, Joe began his career at Bluelinx where he worked as a commodity steel trader and distribution sales director.  It was at Bluelinx where Joe first developed his understanding of the challenges of the distribution channel and the importance of a strong supplier relationship.  He holds a BA in Art from Brigham Young University.